Have you recorded the history of how you started your business, or how you got into your particular line of work? Business biographies are big. People love to read about how others got started in business, their techniques, successes, even the failures. For instance, it’s fascinating to hear how Bill Gates started Microsoft or how Donald Trump built his empire.
You might think your business story isn’t fascinating but I beg to differ. I worked with adult students for years who wrote about their busineses and did research on them for marketing purposes. The stories of these ordinary people were extraordinary. Hearing how someone who seems pretty much like a regular person has succeeded gives hope to others.
What is your story about your business or the profession you work in today? How did you choose this line of work? Why? What did you have to do to make it work for you? Write notes on this and share your story during a get together with family or friends over the upcoming holidays and ask to hear their stories too.
