The best way to keep a business fresh and to continue to attract customers is to provide the occasional new product or service. This can be a tricky process because in addition to an abundance of logistics and management, there’s also the need to create something that will be well received. A successful launch then is dependent on many different characteristics.
#1 Your List is the Key
Your email list is the first place to turn to when deciding what type of product or service to launch. Ask yourself how you can add more value to that key list of individuals. Additionally, if you’re uncertain about what to create and offer then consider polling your list. Let them answer the question for you. Give them a list of potential products and ask them what would provide the most value. Ask them what their biggest concerns or problems are and how you can help. This information will help you create a top selling product and lead into a successful launch.
#2 Stay Connected
Because creating and launching a product or service can be such a time consuming, and energy draining, adventure it’s easy to let your email marketing slide. Yet this is exactly the time that you want to strengthen your relationship with your email audience. In fact, it’s the ideal time to also work on a list building campaign. The more excited and interested your email list is, the more successful your launch will be.
#3 Build Buzz
In the weeks leading up to your launch, use your vast resources to build buzz. Write more blog posts and publish more articles. Send an extra email message from time to time. Embrace the power of social media and use it to get the word out about your pending launch. Also look to advertising and joint venture partnerships or affiliates to help you build buzz.
#4 KISS
Make sure your offer is clear and simple. There should be no ambiguity or confusion for your prospects. Spend time on your offer message, sales page, and related marketing materials. They should all convey the same message and offer.
#5 You’re Not Done Yet
Okay, so launch day is over and you can now sit down and relax, right? Nope. Now is when you may want to step it up. Pay attention to your analytics and your reports. What calls to action are working? Who is linking to your site? Who is buying and where are your prospects coming from? The follow up can be just as important, if not more so, than the initial launch.
Launching a product or service requires a great deal of planning and organization. The key to a successful launch often depends on the processes and systems put in place to help you stay on track to achieve each step of the launch.
