Make SEO Your Friend

Search Engine Optimization (SEO) is an ever evolving field.  SEO is a way to write content that let’s it get noticed by the search engines.  But as search engines adapt their algorithms to provide more value to their users, website writers have to adapt their tactics as well.

It’s become so complicated and difficult to keep up that many business owners skip using SEO altogether. They instead focus on creating a steady stream of content. While this is good and very necessary to develop a steady flow of quality content, using SEO will always help boost your online ranking.

Here are some tips to help you get better rankings and use SEO techniques better.

Use Images in Your Posts and Article Content

We’re a visually driven species that is attracted to content that contains visual interest. You may want to split test the results of a blog post with and without an image. Chances are you’ll find that the post that contains an image or two is more often shared with others. Your analytics may also demonstrate that people click through to articles with images more often and that they spend more time on your site.

Additionally, you can tag your images and add metadata which can boost your SEO as well. So in addition to more people linking to your content and sharing it with others you’ll also be able to embrace tagging.

Add Social Media Buttons

Search engines integrate social media content into their results.  They also look to social media for clues about the quality and relevance of content. By adding share and like buttons to each and every post or published piece of content, you increase your options. Visitors can then like or share your content which increases your search engine optimization. It also boosts exposure and helps you reach a wider audience.

Use Long Tail Keywords

Most people no longer just use short keyword phrases during their searches, but are using more long-tailed keywords.  For example instead of searching for “confidence habits,” people are using long phrases like “how to be a more confident successful entrepreneur.” By tapping into these long tail SEO keyword phrases you’ll face less competition and a higher page ranking. In fact, don’t be surprised to find your page at the top of the rankings for your long tail focused content.

So don’t believe it when you hear SEO is dead. Instead, it’s evolving to use a larger variety of keywords.  You make need a bit more patience and a strategy that embraces this new format.  It will be worth it as you focus on consistently producing relevant and valuable content for your audience. And remember to optimize for social media, add images, and research long tail phrases.

Create Content That Win Clients

Boring content will not attract clients.  Believe me, I read loads of blogs and write loads of content for the web.  When it gets to the point where you’re not excited about your content, be assured that your readers feel the same way.  Fresh exciting content that provides a benefit to readers is needed to keep readers coming back to your website.

First of all, provide real, useful information.  Learn to use keywords and keyword phrases that attract readers.  Look for new ways to format your content to hold interest.  Just like a news writer, cover the important aspects of the five W’s and one H.  these include Who,  What, Where. When. Why and How.

By applying these five “W’s”  and 1 “H” to each keyword and phrase you can brainstorm content from a fresh perspective.  For example, if your keyword is “stevia,” you might consider who invented stevia into its various formats, what was the first time stevia was used, where is stevia from originally, when is the best time to use stevia, and why people should, or shouldn’t use stevia in their diet.  When you think of it this way, you can see how this would help you create an abundance of different approaches to a seemingly boring topic.

Use a Question and Answer Format

Check out some of good question and answer sites to get ideas on how to use this format.  One of these is Yahoo answers.  This site that allows people to post a wide variety of questions that are answered by experts or people who just want to be helpful.  Use this type of site to brainstorm interesting content topics. For example, someone might ask:

“How many different uses there are for agave nectar instead of stevia?”  (Could it be I’m writing while hungry?)

“Is agave nectar better for blood sugar than honey?”

“What’s the difference between stevia and agave nectar?”

These are the type of questions you might find on the site. You might also look to social media to explore the many questions people have on your keywords or niche topic.

How to Brainstorm By Yourself

It’s rather amusing that I’ve brought up the idea of brainstorming.  That’s because I always use the saying “It’s hard to brainstorm alone.” ‘There are actually a myriad of brainstorming techniques that creative writers often use to help get new ideas when working alone.  You might use a random word generation tool or visual cues to help you think outside of the box. For example, you might open a magazine, see what’s on the page and use that as a part of your article. You open it and there’s a pair of sunglasses which leads to the following “what do sunglasses and stevia have in common?”

Hopefully you got a few ideas of how to approach content topic from a new perspective.  Use questions, brainstorming techniques and the five W’s and one  H to help you think more creatively and write more interesting content.