SEO Writing Still Matters

If you wonder whether or not search engine optimized (SEO) writing is still necessary, I say the answer is “Yes.”  SEO is one way search engines find information in the mass of billions of websites.  It makes sense that some type of system is necessary for search engine spiders to find relevant content online.  If not, how would they know who to categorize on top pages for a search or not?

It seems to me that Latent Semantic Indexing (LSI) has something to do with the whole thing.  Not to get too technical but LSI is a process of analzying word usage in particular  content.  For instance it is a way to see how a particular word is used in the context as well as how many times it is used.  This helps to analyze the relevancy of what has been written. It recognizes whether or not the conent actually addresses what it claims to do.

This relates to any type of writing.  When you reach for a book to read you expect it to address what you think it does. People do an Internet search to find specific information.  I don’t know all the complexities of search engine optimization and how search engines find information but as a writer it definitely makes sense that using keywords correctly in search engine optimization makes sense.

Use keywords people are searching for combined with good, relevant content and that gives the search engine spiders something to find. It makes sense to me and I’m glad it does.  It means more relevant content will be produced to meet the expectations of what people go online to find.

Are you using SEO keyword rich writing in your web marekting?


Why Search Engines Love SEO Content

You’ve heard repeatedly that search engines love SEO content. Do you know why? It has to do with the spiders.

If you’re afraid of spiders don’t worry; these won’t jump out at you. Spiders are the little robots that crawl through the web sites on the Internet to find pages that have content people are searching for.

Looking for web content is like going through a giant index in the largest book in the universe. The process starts when you type a word into a search engine browser. That happens when you go online and decide to type a word in the little bar at the top of the page. This starts a search. Immediately, the robots form the search engine shoot out into the web to find a response to pages that have the information you search for.

Pages are pulled up according to how relevant they are to your keyword. It also counts when the pages have keywords that match your inquiry. After finding the pages, these are presented to you in rank order.

That’ why search engines love SEO content. It provides the information needed by the spiders to find your web pages – or not.

SEO Rich Keywords

SEO rich content is one of the most common and most effective tactics for increasing website ranking. You can have relevant and informative content on your website but to increase your ranking, your content must use the right SEO keywords.

Keywords are the words people type into the search engine browser to find things on the web. For instance, you might have typed in SEO help. As a result, Internet spiders crawled the web to find a page of information that related to this term. The spiders went in search of the specific words you typed. These were your keywords.

Not every word you type in the browser will show up as a popular keyword. Th secret is to learn what words the majority of people use to search for the same information. These are the terms that become keywords. You want to use these keywords in your content to increase your SEO rankings on the web.

The following tools will make it easier to optimize your content:Keyword tools. While the primary focus of content is to provide valuable information it is also helpful to optimize the content for a keyword or keyword phrase. Keyword tools can help you determine which keywords to use in your content.Duplicate content checkers. Search engines often penalize a site if their content is being used more than once. It’s called duplicate content. In order to avoid this, and get the most use of the content you have written you can compare articles to make sure you’re not going to be penalized.