People need and want stuff. What you want is to be able to find an identifiable group of people who want your stuff. When you do that, you can design a marketing plan with potential for reaching that group of people and influencing them to make a buying decision for what you have to offer.
Confident business women learn to pursue their market in a variety of ways. They don’t worry about learning each of the newest marketing techniques that pop up almost daily online. That’s just a great way to get distracted and never reach a real goal.
To pursue your market, study them. Learn what the market wants and needs. Find out where they hang out and what they do there. Hang out with them. See what they read, eat, talk about. Then find ways to relate to this group and be a part of them. You want to let the target market know you relate them.
Do your homework so you can pursue your target market well. You will have a good heads up next to other marketers who seem to the jump here and there, trying anything they can to get business from anyone with any product.