Blog Your Way to Success

Bloggers are using the best marketing concept possible. No question about it, blogs are great for business, both for online business and offline busienss.  Blogging lets you connect with your target market and promote your products quickly and easily.

Blogging is so easy that some people only use a blog and never a website online. You can even start a blog for free with Blogger.com, a free, easy to use blogging service offered by Google.  Using this service can be a great way to market your business.

It only takes three steps to start a blog on blogger. Go to the site, follow the directions and start blogging before the day is over.

What do you write on your blog?

Writing on a blog is called posting. Create posts that explain the features and benefits of your product in a subtle way.  For instance, if you have an information product on raising puppies, you can create posts that give a bit of helpful information.  At the end of the post you can add “for more information” and then provide a link to a page with more extended information.

If you have a physical product, you can create similar posts, giving people reasons to buy your product.  If you happen to sell ipods for instance, create an informative post about the benefits of downing information talks on your ipod. You can add pictures of your product to your post and include a link to the page where your readers can buy the ipods from you

A blogs is a great online communication tool.  It is so easy to post a comment that you will soon find it to be a bit addictive.  You are published immediately when you save your posts.  Keep your readers updated on changes to your website, provide information on new products you’re introducing, and receive feedback on the types of products your customers wish you would develop.

A way to get your target market involved with your blog and to established yourself as an expert is to establish a “question of the week” feature to your blog.  Simply have your readers send in their questions, and then, one day each week, choose one of the questions to answer.  Your readers will look forward to this interactivity and will take note to visit each week to see if their question was chosen.

You can also use Blogger to increase the size of your mailing list by adding a sign up form to your newsletter or other autoresponder list.  Once people are subscribed to your newsletter, you can continue to market to them.

Adding links back to your website on your blog will also help your website gain search engine traffic.  The search engines crawl the Internet, and when a blog site has a lot of links coming into it, the search engines take notice.  This can help your website rise in the results pages when someone performs a search using one of the keywords on your page.

As you get more familiar with blogging, you can add an RSS feed to your blog, which will notify your readers that you have created a new post.  This will keep your readers coming back regularly, and further help your marketing efforts.

Take these easy tips and start blogging immediately. It’s the way to get a presence online without having to know HTML or other intricate website concepts.