If you wonder whether or not search engine optimized (SEO) writing is still necessary, I say the answer is “Yes.” SEO is one way search engines find information in the mass of billions of websites. It makes sense that some type of system is necessary for search engine spiders to find relevant content online. If not, how would they know who to categorize on top pages for a search or not?
It seems to me that Latent Semantic Indexing (LSI) has something to do with the whole thing. Not to get too technical but LSI is a process of analzying word usage in particular content. For instance it is a way to see how a particular word is used in the context as well as how many times it is used. This helps to analyze the relevancy of what has been written. It recognizes whether or not the conent actually addresses what it claims to do.
This relates to any type of writing. When you reach for a book to read you expect it to address what you think it does. People do an Internet search to find specific information. I don’t know all the complexities of search engine optimization and how search engines find information but as a writer it definitely makes sense that using keywords correctly in search engine optimization makes sense.
Use keywords people are searching for combined with good, relevant content and that gives the search engine spiders something to find. It makes sense to me and I’m glad it does. It means more relevant content will be produced to meet the expectations of what people go online to find.
Are you using SEO keyword rich writing in your web marekting?