If your organization is up with modern technology you know a language has to be learned. Certain ecommerce terms are changing how business operations are conducted on a daily basis. These 10 terms are ones your organization will need to know in order to be successful.
1. Ecommerce. The most basic term to understand in order to help to demystify the process of getting started is the term “ecommerce.” Ecommerce means selling on the internet.
2. Storefront. In order to sell on the Internet you have to have a place for people to shop. In ecommerce, the “place” customers shop is the website, sometimes called the storefront.
3. Internet Server. Just like a physical business has a location, a website needs a place to be located on the web. An ecommerce location in found on an Internet server. This is the software that controls the appearance and functionality of the website.
4. Ecommerce Marketing. To get people to your website with all the competition on the web, it’s necessary to use ecommerce marketing practices. Some of these techniques include advertising your ecommerce storefront on other websites or using search-driven services such as Google AdWords.
5. Ezines: One of the most effective online advertising concepts is creating information-packed email publications called ezines or opt-in newsletters, which require potential customers to request the information.
6. Traffic. When customers come to your site to click on the link in your newsletter, ezine, or ad, you have taken the steps to drive traffic to your site.
7. Landing page. Your landing page is the first page your web traffic sees. This is where you should provide information that lets them know about the organization. The copy on the page should be convincing enough to get the person to take some type of action such as registering for your newsletter or ezine or making a purchase.
8. Impressions or Hits. When a person comes to your site, she is a “visitor.” Each new visitor counts as a page impression, or hit. Tracking these numbers gives the e-tailer (you) an idea of the effectiveness of your marketing efforts.
9. Fold. The best way to write your content is to position the most important information or items positioned above the “fold.” This is the part of the web page that shows up before you have to do any scrolling on the page. It is common practice to use this prime position to promote the products or services you most want customers to see.
10. Cookies. Even though most people don’t know it, when a person or customer visits your storefront, cookies are deposited in their computers. These small files track your customer’s preferences. For example, cookies record what pages have been visited and what products have been placed in the customer’s shopping cart.
These 10 tips on the language of ecommerce give you a good start in being able to converse in a way that takes your organization from a beginner online to a more educated ecommerce based business.