Blog Your Way to Success

Bloggers are using the best marketing concept possible. No question about it, blogs are great for business, both for online business and offline busienss.  Blogging lets you connect with your target market and promote your products quickly and easily.

Blogging is so easy that some people only use a blog and never a website online. You can even start a blog for free with Blogger.com, a free, easy to use blogging service offered by Google.  Using this service can be a great way to market your business.

It only takes three steps to start a blog on blogger. Go to the site, follow the directions and start blogging before the day is over.

What do you write on your blog?

Writing on a blog is called posting. Create posts that explain the features and benefits of your product in a subtle way.  For instance, if you have an information product on raising puppies, you can create posts that give a bit of helpful information.  At the end of the post you can add “for more information” and then provide a link to a page with more extended information.

If you have a physical product, you can create similar posts, giving people reasons to buy your product.  If you happen to sell ipods for instance, create an informative post about the benefits of downing information talks on your ipod. You can add pictures of your product to your post and include a link to the page where your readers can buy the ipods from you

A blogs is a great online communication tool.  It is so easy to post a comment that you will soon find it to be a bit addictive.  You are published immediately when you save your posts.  Keep your readers updated on changes to your website, provide information on new products you’re introducing, and receive feedback on the types of products your customers wish you would develop.

A way to get your target market involved with your blog and to established yourself as an expert is to establish a “question of the week” feature to your blog.  Simply have your readers send in their questions, and then, one day each week, choose one of the questions to answer.  Your readers will look forward to this interactivity and will take note to visit each week to see if their question was chosen.

You can also use Blogger to increase the size of your mailing list by adding a sign up form to your newsletter or other autoresponder list.  Once people are subscribed to your newsletter, you can continue to market to them.

Adding links back to your website on your blog will also help your website gain search engine traffic.  The search engines crawl the Internet, and when a blog site has a lot of links coming into it, the search engines take notice.  This can help your website rise in the results pages when someone performs a search using one of the keywords on your page.

As you get more familiar with blogging, you can add an RSS feed to your blog, which will notify your readers that you have created a new post.  This will keep your readers coming back regularly, and further help your marketing efforts.

Take these easy tips and start blogging immediately. It’s the way to get a presence online without having to know HTML or other intricate website concepts.

SEO Writing Still Matters

If you wonder whether or not search engine optimized (SEO) writing is still necessary, I say the answer is “Yes.”  SEO is one way search engines find information in the mass of billions of websites.  It makes sense that some type of system is necessary for search engine spiders to find relevant content online.  If not, how would they know who to categorize on top pages for a search or not?

It seems to me that Latent Semantic Indexing (LSI) has something to do with the whole thing.  Not to get too technical but LSI is a process of analzying word usage in particular  content.  For instance it is a way to see how a particular word is used in the context as well as how many times it is used.  This helps to analyze the relevancy of what has been written. It recognizes whether or not the conent actually addresses what it claims to do.

This relates to any type of writing.  When you reach for a book to read you expect it to address what you think it does. People do an Internet search to find specific information.  I don’t know all the complexities of search engine optimization and how search engines find information but as a writer it definitely makes sense that using keywords correctly in search engine optimization makes sense.

Use keywords people are searching for combined with good, relevant content and that gives the search engine spiders something to find. It makes sense to me and I’m glad it does.  It means more relevant content will be produced to meet the expectations of what people go online to find.

Are you using SEO keyword rich writing in your web marekting?

 

Use News to Build Attention

Being relevant in your field can happen in many ways.  One of those is by attaching your blog posts and business information to current news.  This can be done in ways that highlight either a controversial topic of one that simply emphasizes more of what you do in the business.   There’s ways to do this that can be quite creative.

For instance, take pictures of a fabulous photograher making photo history of hard situations such as the situation in Ferguson.  After months of tension and growing fears of people who encounter police in trying situation, this type of picture gives a new view of possibilities.  How could you comment on this to draw attention to the fact that there are good people of all backgrounds out there. Would it be something of interest to your readers?

Another dynamic event is the freeing of three men after 40 years who had been on death row, convicted of a felony and sentenced to death for a murder they did not commit.  Are you writing on controversial topics? Would a piece on the death penalty and how it could mean convicting innocent people be appropriate for your business at this time?

The whole thing is that the story must have a logical connection to your blog or business.  This tool is a good way to be able to use keywords related to current events to gain readers for your words. These are two potentially strong concepts that you might not want to approach.  So look for celebrities to relate too or find something seasonal such as a Christmas story or another little known holiday to highlight. Use this technique as writing practice or for expanding creativity.