• You can see people coming to you saying “Yes” I want what you have to offer.   
• You see your products or services being purchased and your cash register full of cash.  

But keeping a vision alive is not the first step to building a successful venture.  The first step is to ask the most important question you will have to answer prior to being a success. That question is, Why? 

• Why are you doing what you do (or want to do) in business?  
• Why have you chosen (or will choose) to focus on a particular field, discipline, idea, etc.? 

It’s important to know why you intend to do something as intense as operating a business.  Starting or operating a business based on the wishes and dreams of others or based on the traditions within a person’s family. Perhaps you grew up in a family business and felt obligated to carry it on. But now, you might feel discouraged and unmotivated.  The business could have great potential but your lack of enthusiasm makes the marketing lackluster or almost non-existent.  When, you think about why you are in this particular business, its not because of your personal passion but because of the dreams of others. 

Working in a business because of the expectations of others is not always enough to motivate you to go through the ups and downs of business. You must have a passion for what you do.  It’s when you love the work, and want to do the business, that you are in the right field. 

This brings you back to why answering the question “Why” is an important first step to create a vision for your business. 

• Why do you even want to serve a certain target community, locally or online, in this manner?  
• Is this something you would choose to do on your own, or do you feel forced to go into this business or service?  
• Do you know that this business is the best use of your talents and skills?  
• Are you honoring your personal and business values through this business?

Answer the why and you’re on your way to understanding what you need to be doing in your life through business. 

Take time to find your true heart’s desire in business and pursue your true dreams. Then you will be a business professional who is ready to continue building your business in a way that enhances your quality of life and motivates you to continue on to success, no matter what obstacles you will inevitably face along the way.

Does this sound like you?  If you’re in the Boomer generation, born between 1946 and 1964, you could be in a state of flux right now.  So what are you going to do? 

First of all, be happy!  In fact, look at the situation as the opportunity to be a maverick in your industry and create something new and exciting that only your years of experiences can produce.

You definitely will find that you have special skills, knowledge and expertise that other people are willing to pay for.  You might not recognize these areas at first because you take these things for granted. 

But don’t fear; help is on the way. One idea is to take an assessment of your talents, skills, years of experience and transferable skills and start a practice as a Coach or Consulting.  Take your area of specialization and bring those talents back to the entrepreneurial or corporate world in an independent manner. 

But don’t stop with what you’ve already done.  This is the time to also explore what you’ve always wanted to do.  Dig deep inside and pull out that long hidden dream venture and see what it takes to turn that into an income stream. 

Change and transition for Boomers can finally present an opening to do what you’ve wanted to pursue for a lifetime. Be brave, be bold be a maverick Boomer.