Blog Your Way to Success

Bloggers are using the best marketing concept possible. No question about it, blogs are great for business, both for online business and offline busienss.  Blogging lets you connect with your target market and promote your products quickly and easily.

Blogging is so easy that some people only use a blog and never a website online. You can even start a blog for free with Blogger.com, a free, easy to use blogging service offered by Google.  Using this service can be a great way to market your business.

It only takes three steps to start a blog on blogger. Go to the site, follow the directions and start blogging before the day is over.

What do you write on your blog?

Writing on a blog is called posting. Create posts that explain the features and benefits of your product in a subtle way.  For instance, if you have an information product on raising puppies, you can create posts that give a bit of helpful information.  At the end of the post you can add “for more information” and then provide a link to a page with more extended information.

If you have a physical product, you can create similar posts, giving people reasons to buy your product.  If you happen to sell ipods for instance, create an informative post about the benefits of downing information talks on your ipod. You can add pictures of your product to your post and include a link to the page where your readers can buy the ipods from you

A blogs is a great online communication tool.  It is so easy to post a comment that you will soon find it to be a bit addictive.  You are published immediately when you save your posts.  Keep your readers updated on changes to your website, provide information on new products you’re introducing, and receive feedback on the types of products your customers wish you would develop.

A way to get your target market involved with your blog and to established yourself as an expert is to establish a “question of the week” feature to your blog.  Simply have your readers send in their questions, and then, one day each week, choose one of the questions to answer.  Your readers will look forward to this interactivity and will take note to visit each week to see if their question was chosen.

You can also use Blogger to increase the size of your mailing list by adding a sign up form to your newsletter or other autoresponder list.  Once people are subscribed to your newsletter, you can continue to market to them.

Adding links back to your website on your blog will also help your website gain search engine traffic.  The search engines crawl the Internet, and when a blog site has a lot of links coming into it, the search engines take notice.  This can help your website rise in the results pages when someone performs a search using one of the keywords on your page.

As you get more familiar with blogging, you can add an RSS feed to your blog, which will notify your readers that you have created a new post.  This will keep your readers coming back regularly, and further help your marketing efforts.

Take these easy tips and start blogging immediately. It’s the way to get a presence online without having to know HTML or other intricate website concepts.

Is Keyword Writing for You or Your Reader?

There you are, laboring over your keywords. Writing used to be quick and easy for you but now you worry about keyword density, keyword placement and all those other keyword issues.

But what’s a keyword for anyway?

Web writers often wonder if writing using proper keyword density is for the web site writer or for the reader? Well the answer to that is – keyword writing is for both the writer and the reader.

You, the writer benefit by using keywords through the increase in traffic your website or blog receives when an interested reader finds your content. Keywords are the driving force on the web that brings readers to what you have to offer.

Therefore, keyword writing is for the benefit of the writer.

But wait – there’s more.

Readers won’t stay at your site very long if they don’t find what they want and find it fast. Online readers are not like literary readers who are willing to let you tease them by setting the scene for your story before getting to the point. The online writer is rather spoiled. She wants to get to the point fast. That reader clicks to your site and expects to see some type of evidence that you have what she’s looking for before giving you the chance to go on.

Having the right keywords front and center at the beginning of your web page are a key to keeping the reader at your site long enough to get him to do what you desire. And actually, online, you want to get readers to do what they want to do – that is, buy something, find something, order something, learn something.

So keywords are for your readers benefit too.

Looks like keyword writing works for everyone online. Getting keyword content written just for you could be the best business move you make in 2009.

SEO Writing & Your Web Pages

Writing seo content for your web pages can really be fun when you know what to do. First of all, make each page of your website focused on one topic. That was a difficult concept for me to grasp at first.

The reason is that many web sites seem to pile all types of information on each page. But this makes pages hard to find unless you are searching for specific information. These pages don’t always rank high in the search engines.

The best websites or the ones that are easy to read and navigate. People come to these type of pages the most.

The best websites focus on one keyword per page. So find the one keyword to focus on when you plan your website. You will find it a lot easier to get your website written.

Start with a list of your designated keywords. List these out and determine which keywords you want to use for your main pages. Then select keywords to go under the main ones as sub-keyword topics. This is similar to having a book chapter with topics within the chapters.

For instance:

How to fly a kite
* Kite flying start-up
* Kite construction
* Get kite ready to fly

Of course, “How to fly a kite” would be the main page. On that page you write content that links to information on kite flying start-up, kite construction, and get kite ready to fly. These links do not have to be in the web site content area. People will only get to them by reading the information on that particular page and clicking the links.

Start writing your web navigation by listing your main keywords then put the sub-keywords into place. This will help get your writing plan started and your website will be easier to finish.