Write Web Articles That Work For You

Learn to write good web articles and you will be able to gain publicity for your online business or offline business. But just writing the article isn’t enough. You also have to know what to do with them. This includes writing articles and submitting them to reprint directories.

Website owners and bloggers visit article directory sites to access free content for their own sites. When they publish an web article you have submitted, they will include a link back to your site, which will drive a lot of traffic to you.

You can find many article reprint directories on the web. A few to try are www.ladypens.com, www.isnare.com and www.articlepros.com. To find more, simply perform a Google search using the term “article reprint directory.”

Some sites require you to register with them before you can submit an article, while some do not. Each site will have its own specific guidelines as to the type of articles they will accept. Make sure you familiarize yourself with each site’s specific instructions.

You will see a link on the site that says something to the effect of “submit your article” or “add your article.” When you click that link, you will be sent to a page containing a form that will allow you to copy and paste your article. You will also enter personal information, such as your name. Some people use their real name and some chose to use a fake name, also known as a pen name.

Always take good advantage of the area titled “author bio box” or “reference box.” This is where you can put detailed information about you, your website or speciality. The website owner or blogger who publishes your article will include the information you include, so make sure you include some information about your website and your URL.

If the article you are submitting refers to information found on a specific page of your website, refer to that page. For example, if you are submitting an article about online marketing send the readers to www.yourname.com/onlinemarketing instead of just a general domain.

This will allow you to receive highly targeted traffic which will increase your affiliate conversion rates and profits. Use web article writing to increase your online marketing and you will have a key to great internet marketing.

Learn how to write articles that get results and know where to submit your article wtih the Slam Dunk Articles Wrting course. http://www.slamdunkarticles.com

Secrets to Niche Selection

Choosing your niche is often the first thing you’re advised to do by Internet marketing gurus. The tighter the niche, the more effective it’s supposed to be.  But when choosing that niche, you need to be sure you find one that appeals to a profitiable target marke, not just one you love.

Believe me, I know as I’ve tried running through multiple niche ideas before finding what makes my heart pound, which is writing on the web. With selecting that niche, I had to be sure there could be nough people interested to make it worthwhile.

AS you select a nche, study to see how profitable the niche can be. Some niches are more profitable than others because they appeal to more people or because the product or service is more excusive and more expensive. Some aspects of supply and demand fit here, but that’s not all there is to it.

Questions to Consider

In order to choose a popular niche, you should go through a few questions before making your decision:

1. How much money do you need to make?
2. Is the niche large enough to support that amount?
3. Can the numbers support the fees?
4. Are there sufficient products to support the niche?
5. Do you have your own products you can sell?
6. Who is your competition?
7. How can you differentiate yourself from the competition?
8. Do you have the budget to reach the audience?

Why People Start Niches

There are two different reasons why people start niches.

1. The first way is the hardest; it’s when you’ve already created a product and they’re trying to find customers.

2. The second wasy is easier to market. That is, studying different niches until one if found with enough customers, money and desire to buy, and solve a problem the people in this audience have, and then enter that niche.

It’s very important that, whatever method you choose, you are educated about how much you can potentially earn. The way you study the niche depends on the niche in questions, but you would essentially determine how many potential customers there are who would be interested in your niche, and how much you can devote to marketing.

If a niche is really awesome but there are only 100 people that you can reach who can afford the product, you’d have to charge $1000 each just to make six figures before expenses. This doesn’t mean it’s wrong, but can the audience you attract support that cost? For some people and businesses there are actually customers who can happen that price range. But you really need to know the strategies to find and convince them to bite.  You might try:

  • Keyword Research – One of the best places to start is with keyword research. Choose a few keywords that you think that your audience will use and start from there. You are looking for high demand, low supply keywords.
  • Determine a Monetization Strategy – How can you earn money in this niche? There are plenty of niches that will have high demand, low supply keywords, but that have no discernable way to monetize the traffic.
  • Find Affiliate Programs – If your niche is in high demand, there should be some product already created for your niche. If there are no products created for your niche yet, you may want to reconsider the niche.

Keep in mind that in business school they teach students that the best business to open is one that already exists and what’s more, open it across the street from the other business. They use a Coffee shop as an example, but the same example can work for online business.

Choosing a niche that is already popular that you can serve in a new and more creative way will be easier than starting up an unheard-of, brand new niche. But, it’s up to you how to proceed. The point is, it takes research and understanding of the research to identify a profitable niche.

Create Your Own Newsroom

get-involvedYou may or may not have heard of a newsroom for a business as a great marketing tool for your business.  It’s a great place to develop social media attention, list events, press releases and other news journalists and thoses interested in your business can learn more about you.  Traditionally, a newsroom was the place where journalists, reporters, editors, staffers and others worked together to craft the news. Today, social newsrooms work about the same except they are designed to work online instead of a physical location.  A web based business has often built a media page or prepared a media packet. Now, it’s a bit more extensive. To stand out in the competition and display your entire range of assets, create your online social newsroom as your media center.

Design your social newsroom to help people find information about you that can be used to craft their stories about you and the business or to know if you meet their criteria to be a part of their media story.  Your  newsroom will have a distinct personality and set-up to reflect who you are and your business in the best light.  Generally, you should offer a variety of information to answer questions from a diverse audience. You can visit newsrooms or create one of your own to help people find your information to use in their stories.

Here are elements that you could include in your social newsroom:

1. “One Sheet” Information – Speakers use these; if you are open to speaking at events, it’s good to have one so that they know what subjects you speak about and how to contact you.

2. List of Press Releases – Use this area to make a repository for all your press releases. This is a good way to keep it them all organized and to let the media see the news that’s out there about you.

3. Event Lists, Past and Future – Not only should you keep a list of your past events, it’s important to slip in announcements for future events too. Of course, link to pages with more information about these events.

4. Images the Press Can Use – Headshots, product shots and more are good to be housed here too in downloadable form, with permission to use for the press.

5. Collection of White Papers – White papers are most commonly use in larger businesses to help customers understand a topic better.  They are becoming more popular with entrepreneurs and can be displayed here.

6. List of Publications – Great place to list anything you’ve published, including links to articles off site such as guest articles, books, kindle books, information products and so on.

7. Links to Videos – This can be videos that you’ve produced, interviews you’ve done, or those related to your content in some way.

8. Streaming Related Content – Your Twitter feed, blog feed, and other related content will work to help disseminate information about your topic.

9. Other Items of Interest to Insiders and Outsiders – Anything that can work to educate both insiders and outsiders about your business will be useful to put in your social newsroom.

10. Social Media Share Buttons – This is the start of what makes your newsroom social; the ability for others to share what they find.

11. Discussion Forum – Engagement is an important component of a good newsroom. Starting a discussion forum for those who might be interested can help improve engagement.

12. Contact Form – Even if you don’t want a forum, having a way for people to easily contact you, such as a special email address that you check often, is needed in your newsroom.

13. An Organizational Chart – If you have employees, this is good to have. It is similar to what any larger organization should have listing the people who work with you, their position and line of responsibility.

This new concept of a social newsroom is something for every savvy business woman to consider as a part of her website.  It doesn’t have to include all of the listed elements or be too elaborate. You want to be sure to give journalists and those interested in your work a sufficient amount of information about you and your business. It’s another place to house all the information in one place for easy distribution for you and the media. It provides for even more content for your website and no one will have to ask you for the information unless they want a special quote. They can just write a story based off the information they find on your social newsroom.

What do you think about this concept?  What elements would you include your Social Newsroom?