Web Marketing with YouTube

Have you seen YouTube videos? If so, you know they’re a great way to market your website or blog. Adding video to your website as a marketing concept is a fantastic way to add interest, to communicate with your audience and to demonstrate a technique that may be easier to show than to explain.  Whether you’ve found a video on YouTube that you just have to share with the world or you have created a video and placed it on YouTube, adding it to your website is as easy as click, copy, click, paste, done.

Ready?

1. Open your web page file where you want the video to show up.  If you want the video to be on your home page, then open up your index file.  You’ll want to be looking at the page with the HTML code.  In FrontPage you simply click on the tab at the bottom which says HTML.

2. In your web browser, get to the YouTube site and Click onto the video that you’d like to add.

3. On the right hand side of the video page you’ll see category, tags, URL, and embed.  Copy the code in the embed space.  It will look something like this:

<object width=”425″ height=”350″><param name=”movie” value=”http://www.youtube.com/v/k5c8-OLBWAQ”></param><param name=”wmode” value=”transparent”></param><embed src=”http://www.youtube.com/v/k5c8-OLBWAQ” type=”application/x-shockwave-flash” wmode=”transparent” width=”425″ height=”350″></embed></object>

4. Paste the code where you want it to appear on your website and viola, you’re done.
 
5. Preview it to make sure the video has been placed where you want it.  Save your page and publish. 

One of the great features about embedded YouTube videos is that they are already compressed to the most optimal viewing size.  This means that it takes mere seconds for most visitors to view the video.  There’s nothing to download and no lag time.  The only drawback is that the visitor is then taken to YouTube’s website and if you’ve ever been there you know that it’s easy to get sidetracked.  Either way, this is a great marketing and promotional idea for you to use in your Internet marketing efforts.

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This entry was posted on Friday, December 14th, 2007 at 4:02 am and is filed under Marketing & PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

 

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