Tagged: internet marketing
Increase Business with Audio Internet Marketing
fabulous | May 25, 2010 | 6:08 am | Marketing Changes | No comments

Adding audio to your websites and blog is a great way to increase the content your offer visitors. Audio provides a new communication strategy that broadens your product offerings and marketing tools and motivates purchases. Here are seven top ways audio can help to motivate purchases as an internet marketing tool. 

Audio in Internet Marketing 

1. Audio is one of the best ways to let people you may never meet in person get to know your personality. This is one of your biggest assets as the owner of a small business and audio makes it extremely easy to communicate your personality to your audience and target market group.  By listening to you, people can come to like you as a person.  Psychology shows that people will be more likely to purchase from you as a result. Use audio messages to connect with your audience and influence them to get to know and like you. Even a simple welcome message is a great start. 

2. Audio helps promote you as an expert in your field. People buy from people or companies they consider to be an authority or expert in the industry. Audio is an exceptional tool for you to use to demonstrate your authority on your niche topic as it lets you provide extended information in a short period of time.  Even 5 minutes of hearing you speak with authority has a lot of impact.  Produce how to audio messages, interviews and lessons as tools to demonstrate your authority on a topic. 

3. Audio Adds Proof.  People often make purchasing decisions based on the opinions of others. This is called using social proof. This opinion is particularly important if those “others” are people your target market respects, admires, or desire to be like. Easily tap into this social proof trigger by interviewing experts in your field and posting audio testimonials on your website. 

4. Audio is easy to produce.  Nothing beats the ease of producing an audio product.  You can use free audio software such as Audacity or purchase audio recording software to use.  Normally all you need is a good microphone that hooks right into your computer to start recording audios.  You can write out a script or talk about what you know without one.  An audio can be completed in a few minutes and uploaded to your website for your target group to hear. 

5. Audio is versatile.  You can easily take the audio you produce and create other information products.  Get the audio transcribed and you can have an ebook, book or home study program.  That means, you do the audio once and recreate it into many different, effective formats.  Learning to work with audio is a valuable tool in this modern business world. 

6. Audio is transportable. Because you can download an audio file to an ipod or other portable device, it remains one of the most popular ways to share information.  Being able to transport the audio to other areas makes it highly convenient.  Being able to listen to recordings at will when it’s convenient increases the audience base. 

7. Audio is Comforting. People love to recognize a voice.  Don’t you enjoy hearing the voice of your favorite person on the telephone? What about hearing an actor in the distance; doesn’t that peak your interest?  The same goes when people start to get accustomed to your voice.  Hearing a familiar voice can be very comforting to people.  Let people get to know you through your audios and you create a fan base, while developing and growing your business opportunities.

Change Your Marketing with Changing Times
fabulous | March 3, 2010 | 10:25 pm | Marketing Changes, Organization Change | No comments

Marketing your business can still influence consumers in any economy.  In fact, you can change how you market your business and maintain a customer base when others are hitting hard times. What you need are new and innovative ways to bring attention to your business instead of depending on the old ways to get people to learn about you. Use these ideas to  increase your market share and see your business take a turnaround. 

1. Go personal by increasing your personal networking opportunities. Shake hands, meet people, and follow up with new acquaintances. Networking is the best way to let people know more about you. Look for opportunities you might have missed before and find new ones to make personal appearances and to meet people. Get those business cards and brochures with special offers updated and ready to distribute. Remember you have to let people see you multiple times before many make a buying decision so find new ways to get in front of people more often.  

2. Repurpose what you do instead of approaching people in the same way. The brochures you’ve always had look like the same ones everyone else is handing out. Just because you’ve presented your business in one format before doesn’t mean you have to do the same thing now. Instead of sending print newsletters, try audio and video. Instead of just handing out business cards and brochures, offer to do a demonstration of your products or services to give instant information. Be the first to be different by taking what you have and using it in a new way to attract attention.

3. Go live by providing informational seminars and workshops on topics related to your product or services. Hold workshops for free or low cost to introduce what you do to groups then shoot for individual clients. Give actual training events or spend one to two hours providing new insights into topics related t your business. Have your special offers ready to go at the end of the event and offer discounts for immediate sign-ups.  

4. Get your name in front of potential clients by donating products or services to groups and associations even if you’re the only one giving for that particular event. Tell the group organizers you are offering a door prize for their members that will help to increase the value of their meetings to members. Who could resist a free way to increase their member benefits? Make this a regular offer and continue to increase your exposure. If others follow suit, you’ll still be the first to make the offer.  

5. Look for ways to partner with other professionals and develop new package offerings of products and services. For example, maybe you have a skin care line and she has a stress reduction program. Together you offer a “look better and live longer” package at special pricing.    

6. Create the opportunities you need by organizing an event that lets you highlight what you have to offer. Reserve a room at a popular café or restaurant and invite several businesses that compliment but don’t compete with yours to join you in an evening of live demonstrations and information sharing. Make it a regular happening in your community that people come to expect and enjoy the increase in visibility for your business.    

7. Develop your reputation as the professional in your field. Write articles for the local newspaper get on public television and public radio and do a regular show for the community. Then get involved with Internet media shows. Of course you have to promote these offline shows on the web and the Internet marketing shows through offline means. This helps you to expand your reach and increase your frequency of exposure which are the two major keys to successful advertising.   

Marketing your business in new ways is more important than ever if you want to succeed in challenging economic times. Competitors are closing their doors which means more potential customers for the businesses that survive. Take steps to revamp your marketing efforts to respond to the needs of your target market. 

Be flexible and creative in how you present what you have to offer and be willing to put in the time and effort needed to make personal contacts. Be willing to think outside of the box and your business will be able to survive and thrive during times of economic challenge.

Internet Marketing for Smart Businesses
fabulous | March 3, 2010 | 10:21 pm | Organization Communication | 1 Comment

Internet marketing can be fun and low cost when you use written content as the key to driving traffic to your websites.  Even if you don’t like to write, you can write enough to bring attention to your websites. That’s because you don’t have to write long articles or posts. In fact, the more brief the better in most incidences. These 7 top tips for marketing on the Internet tell you how to use writing skills to get your marketing done.   

1. Articles. These are the number one written resource for the Internet. Learn to write an SEO rich Internet based article and you will have the ability to draw people to your website. You will also be able to develop content whenever you need it.   

2. Ecourses. Writing an ecourse is a great way to keep the attention of people on your mailing list. Use the ecourse as a free gift to give to subscribers instead of writing an eBook. It is fast and easy to prepare an ecourse that you load into your autoresponder and deliver on a scheduled basis.   

3. Ebook. Once you know how to write an Internet based article or even an ecourse you are on the way to being an ebook author. You can design an ebook by putting 10 articles together or compiling the individual lessons from the ecourse into one document. Convert the document to PDF and upload to your website for sell or as a free download.  

4. Blog Posts. Putting fresh posts on your blog will be a great way to draw attention to your web business. Be sure to insert keywords for your topic. Get listed in Technorati and other blog directories where you will generate a lot of traffic and interest.  

5. Short Reports. Short reports are similar to ebooks but much shorter. You can get a short report written by using only one long article or two or three shorter articles. Combine these into a report with a heading and summary. Put your name and URL and convert to a PDF format. Upload to your website and you have a product to promote your site.  

6. Ezines. Even if people have loads of ezines subscriptions, you can still find your place in the email box of interested subscribers by producing an informative ezine in your topic. The most important thing to do is stay consistent with your ezines. Use an autoresponder that lets you schedule mailings ahead of time if necessary and prepare several emails at once.   

7. Testimonials. Providing a testimonial on the website of someone whose products you have tried is a good way to get some marketing exposure. People often want to be sure the person giving the testimonial is real. By including your URL you could get people clicking through to see your site or copying and pasting the URL into a search browser for the same purpose. Write a good testimonial and refer to what you do and it could be a great marketing tool.  

Internet marketing doesn’t have to be difficult. Use brief writing skills and you are on your way to driving traffic to your site. The best thing about these Internet marketing tools is that they are free or low-cost and only require your time and effort to complete.

Build an Effective Business Website
fabulous | March 3, 2010 | 9:27 pm | Organization Communication | No comments

An Internet presence has become a standard necessity in any business.  Just having a website is not going to do.  An effective website must work to bring in the business you need to succeed. Here are ways a business can design a website that works to attract the clients and business. 

1. Show the Real You. When you say you are a caring company, people want to see that reflected in your website. That means carefully selecting everything that goes on it including photos and the web copy that let you portray the professionals that you say you are.  

2. Have a Simple Layout. Make it easy for web visitors to navigate your site. This doesn’t mean you have to hire an expensive website designer, it means being sure people can see how to go between pages without getting lost. Be sure you basic contact information appears on every page.

3. Make it Attractive. Make your website attractive to your target audience. If you are in a serious profession, don’t use a cartoon or comic look but instead opt for the professional look even using professional settings or people in the graphics. Of course, use the cartoons or other images if that fits your audience.  

4. Consider Demographics. Always think about the age and generation of your target group. If you focus on an older audience such as senior citizens, avoid flashing icons and a lot of clip art that will make the site look busy and overwhelming. If you have a young audience this might work just fine. For the Boomer professional audience, consider either a well-suited business professional or keep the design casual if it works for your business.  

5. Use SEO.  Use search engine optimization (SEO) techniques in your writing and web content. Good web content lets your web visitor immediately know what your company is about and what’s available for the consumer. SEO means using the right keywords that you site visitor will look for when they land on your home page. Keep your content fresh and updated. Research the keywords that work best for your content and webpage headings and use them  

6. Make it Fast. Be sure the web pages load quickly. Web research says you a web visitor will often click away in as little as four to seven seconds. That means if the person has to wait a long time for you site to load, she might click away. Use small optimized photos to show your products that don’t take a long time to load.  

7. Keep Focused. Keep your site focused on the obvious topic of the site. Visitors will get confused on a site that splits its focus between several different topics.  If you are selling coaching, resist the urge to also sell crafts and jewelry. Maintaining a tight focus helps to build a customer base. If you want to sell another product, place each on a separate webpage or start another website for it.  

Creating an effective website is important for business success. Some consumers are still intimidated by the Internet so opt for a simple point and click method of navigation instead of using fancy graphics that are not obviously links and navigation menu items. If your site looks complicated, many customers will pass. Use these tips to design a business website that works to build your business bottom line.

Be a Good Driver – Of Web Traffic
fabulous | March 3, 2010 | 9:21 am | organization marketing | No comments

Good News! Driving traffic straight to your website doesn’t have to be hard or expensive. This quick report will give you some fast traffic driving tips. 

Traffic builds your online business. One of the most important parts of a business is building your mailing list.  For instance, when you look at a list building system, you learn how to build a mailing list in easy steps. To build that list, you need web traffic. 

Direct the Traffic 

Just like getting behind the wheel of a good vehicle, you can set your goals to drive traffic right to your website.  To build a good steady stream of traffic, define your target market well.  You can have all of the traffic in the world, but if people feel they reached the wrong destination by coming to your site, they will only drive off, never to be seen again! 

Know your audience and what they are looking for so you can have the products and services they want.  Then your conversion rates will be much higher. 

Prepare for Drive-In Visitors

You want to have good quality information ready when visitors arrive at your website. So before you even navigate a course to your site keep these tips in mind: 

  1. Make it a point to keep fresh and timely content on your site.
  2. Make it a goal to add new articles on a regular basis and at least every week.
  3. Make keyword research a habit to know what visitors are searching for that you provide.
  4. Make each page keyword relevant to the content on that specific page.
  5. Make sure to have a way to capture emails at your site once the traffic arrives.  

Now that your know the importance of driving traffic to your site, get your site ready to impress those visitors that come over to say “hello.”

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