Tagged: Internet in organizations
Internet Marketing for Smart Businesses
fabulous | March 3, 2010 | 10:21 pm | Organization Communication | 1 Comment

Internet marketing can be fun and low cost when you use written content as the key to driving traffic to your websites.  Even if you don’t like to write, you can write enough to bring attention to your websites. That’s because you don’t have to write long articles or posts. In fact, the more brief the better in most incidences. These 7 top tips for marketing on the Internet tell you how to use writing skills to get your marketing done.   

1. Articles. These are the number one written resource for the Internet. Learn to write an SEO rich Internet based article and you will have the ability to draw people to your website. You will also be able to develop content whenever you need it.   

2. Ecourses. Writing an ecourse is a great way to keep the attention of people on your mailing list. Use the ecourse as a free gift to give to subscribers instead of writing an eBook. It is fast and easy to prepare an ecourse that you load into your autoresponder and deliver on a scheduled basis.   

3. Ebook. Once you know how to write an Internet based article or even an ecourse you are on the way to being an ebook author. You can design an ebook by putting 10 articles together or compiling the individual lessons from the ecourse into one document. Convert the document to PDF and upload to your website for sell or as a free download.  

4. Blog Posts. Putting fresh posts on your blog will be a great way to draw attention to your web business. Be sure to insert keywords for your topic. Get listed in Technorati and other blog directories where you will generate a lot of traffic and interest.  

5. Short Reports. Short reports are similar to ebooks but much shorter. You can get a short report written by using only one long article or two or three shorter articles. Combine these into a report with a heading and summary. Put your name and URL and convert to a PDF format. Upload to your website and you have a product to promote your site.  

6. Ezines. Even if people have loads of ezines subscriptions, you can still find your place in the email box of interested subscribers by producing an informative ezine in your topic. The most important thing to do is stay consistent with your ezines. Use an autoresponder that lets you schedule mailings ahead of time if necessary and prepare several emails at once.   

7. Testimonials. Providing a testimonial on the website of someone whose products you have tried is a good way to get some marketing exposure. People often want to be sure the person giving the testimonial is real. By including your URL you could get people clicking through to see your site or copying and pasting the URL into a search browser for the same purpose. Write a good testimonial and refer to what you do and it could be a great marketing tool.  

Internet marketing doesn’t have to be difficult. Use brief writing skills and you are on your way to driving traffic to your site. The best thing about these Internet marketing tools is that they are free or low-cost and only require your time and effort to complete.

Build an Effective Business Website
fabulous | March 3, 2010 | 9:27 pm | Organization Communication | No comments

An Internet presence has become a standard necessity in any business.  Just having a website is not going to do.  An effective website must work to bring in the business you need to succeed. Here are ways a business can design a website that works to attract the clients and business. 

1. Show the Real You. When you say you are a caring company, people want to see that reflected in your website. That means carefully selecting everything that goes on it including photos and the web copy that let you portray the professionals that you say you are.  

2. Have a Simple Layout. Make it easy for web visitors to navigate your site. This doesn’t mean you have to hire an expensive website designer, it means being sure people can see how to go between pages without getting lost. Be sure you basic contact information appears on every page.

3. Make it Attractive. Make your website attractive to your target audience. If you are in a serious profession, don’t use a cartoon or comic look but instead opt for the professional look even using professional settings or people in the graphics. Of course, use the cartoons or other images if that fits your audience.  

4. Consider Demographics. Always think about the age and generation of your target group. If you focus on an older audience such as senior citizens, avoid flashing icons and a lot of clip art that will make the site look busy and overwhelming. If you have a young audience this might work just fine. For the Boomer professional audience, consider either a well-suited business professional or keep the design casual if it works for your business.  

5. Use SEO.  Use search engine optimization (SEO) techniques in your writing and web content. Good web content lets your web visitor immediately know what your company is about and what’s available for the consumer. SEO means using the right keywords that you site visitor will look for when they land on your home page. Keep your content fresh and updated. Research the keywords that work best for your content and webpage headings and use them  

6. Make it Fast. Be sure the web pages load quickly. Web research says you a web visitor will often click away in as little as four to seven seconds. That means if the person has to wait a long time for you site to load, she might click away. Use small optimized photos to show your products that don’t take a long time to load.  

7. Keep Focused. Keep your site focused on the obvious topic of the site. Visitors will get confused on a site that splits its focus between several different topics.  If you are selling coaching, resist the urge to also sell crafts and jewelry. Maintaining a tight focus helps to build a customer base. If you want to sell another product, place each on a separate webpage or start another website for it.  

Creating an effective website is important for business success. Some consumers are still intimidated by the Internet so opt for a simple point and click method of navigation instead of using fancy graphics that are not obviously links and navigation menu items. If your site looks complicated, many customers will pass. Use these tips to design a business website that works to build your business bottom line.

Change Your Website to a Marketing Tool
fabulous | January 24, 2010 | 3:09 am | Marketing Changes, Organization Change | 1 Comment

Internet based business sites are growing in popularity with more organizations from around the world. They are using the Internet to promote what’s going on in their operations and to respond to the needs of more consumers. 

Being effective on the Internet means developing a website that works to bring in the business you need to succeed. Here are 7 top tips to help organizations design a website that works to attract the clients and business needed for success in any business. 

1. Use your website to let people see who you are.

When you say you are a professional, people want to see you and determine if you project a professional image. That means carefully selecting the photo you put on your website so you will look like the professional you say you are.  

2. Have a simple layout that is easy for the web visitor to navigate.

This doesn’t mean you have to hire an expensive website designer unless you really want to. It’s possible that you could create a basic website in house, particularly if the site is simple and used to generate leads for other types of products or services.  Look for a basic template to use that attracts attention without taking away from the content on the page.  

3. Let your website be attractive to your target audience. 

If you are in a serious profession, don’t use a cartoon or comic look but instead opt for the professional look even using professional settings or people in the graphics. Of course, use the cartoons or other images if that fits your audience.  

4. Consider the age and generation of your target group. 

If you focus on an older audience and even senior citizens, you should avoid using flashing icons and a lot of clip art that will make the site look busy and overwhelming. If you have a young audience this might work just fine. For the Boomer professional audience, consider either a well-suited business professional or keep the design casual if it works for your business.  

5. Use search engine optimization (SEO) techniques.

SEO techniques are essentail in your web writing and web content. This will let your web visitor immediately know that he has reached the correct site. SEO means using the right keywords and those are the words your site visitor will look for when they land on your home page. Using these techniques lets people find you so they can buy from you. Keep your content fresh and updated. Research the keywords that work best for your content and webpage headings and use them  

6. Make sure the pages load quickly.

Some web research says you have 4 to 7 seconds to get the attention of your web visitor. That means if the person has to wait a long time for you site to load, she might click away. Use small optimized photos to show your products that don’t take a long time to load.  

7. Keep your site focused on the obvious topic of the site. 

Visitors will get confused on a site that splits its focus between several unique products. If you are selling coaching, resist the urge to also sell crafts and jewelry. Maintaining a tight focus at first will help you build a customer base. Besides, the customers interested in coaching may not be the same customer that would buy jewelry online. If you want to sell another product, place each on a separate webpage or start another website for it.  

Creating an effective website is important for success for an organization. After doing all of these steps, be sure to keep the navigation easy so visitors can find their way around your site. The Internet and websites in particular are intimidating to some people so keep you site basic. Opt for a simple point and click method of navigation instead of using fancy graphics that are not obviously links and navigation menu items. Test new links before going live in case they don’t work. If your site looks complicated, many customers will simple click away. 

Use these 7 top tips will help you design a website for your organization that  works.