Category: Organization Change
Change Your Marketing with Changing Times

Marketing your business can still influence consumers in any economy.  In fact, you can change how you market your business and maintain a customer base when others are hitting hard times. What you need are new and innovative ways to bring attention to your business instead of depending on the old ways to get people to learn about you. Use these ideas to  increase your market share and see your business take a turnaround. 

1. Go personal by increasing your personal networking opportunities. Shake hands, meet people, and follow up with new acquaintances. Networking is the best way to let people know more about you. Look for opportunities you might have missed before and find new ones to make personal appearances and to meet people. Get those business cards and brochures with special offers updated and ready to distribute. Remember you have to let people see you multiple times before many make a buying decision so find new ways to get in front of people more often.  

2. Repurpose what you do instead of approaching people in the same way. The brochures you’ve always had look like the same ones everyone else is handing out. Just because you’ve presented your business in one format before doesn’t mean you have to do the same thing now. Instead of sending print newsletters, try audio and video. Instead of just handing out business cards and brochures, offer to do a demonstration of your products or services to give instant information. Be the first to be different by taking what you have and using it in a new way to attract attention.

3. Go live by providing informational seminars and workshops on topics related to your product or services. Hold workshops for free or low cost to introduce what you do to groups then shoot for individual clients. Give actual training events or spend one to two hours providing new insights into topics related t your business. Have your special offers ready to go at the end of the event and offer discounts for immediate sign-ups.  

4. Get your name in front of potential clients by donating products or services to groups and associations even if you’re the only one giving for that particular event. Tell the group organizers you are offering a door prize for their members that will help to increase the value of their meetings to members. Who could resist a free way to increase their member benefits? Make this a regular offer and continue to increase your exposure. If others follow suit, you’ll still be the first to make the offer.  

5. Look for ways to partner with other professionals and develop new package offerings of products and services. For example, maybe you have a skin care line and she has a stress reduction program. Together you offer a “look better and live longer” package at special pricing.    

6. Create the opportunities you need by organizing an event that lets you highlight what you have to offer. Reserve a room at a popular café or restaurant and invite several businesses that compliment but don’t compete with yours to join you in an evening of live demonstrations and information sharing. Make it a regular happening in your community that people come to expect and enjoy the increase in visibility for your business.    

7. Develop your reputation as the professional in your field. Write articles for the local newspaper get on public television and public radio and do a regular show for the community. Then get involved with Internet media shows. Of course you have to promote these offline shows on the web and the Internet marketing shows through offline means. This helps you to expand your reach and increase your frequency of exposure which are the two major keys to successful advertising.   

Marketing your business in new ways is more important than ever if you want to succeed in challenging economic times. Competitors are closing their doors which means more potential customers for the businesses that survive. Take steps to revamp your marketing efforts to respond to the needs of your target market. 

Be flexible and creative in how you present what you have to offer and be willing to put in the time and effort needed to make personal contacts. Be willing to think outside of the box and your business will be able to survive and thrive during times of economic challenge.

Talking Organization Culture

If you had to explain the culture of your organization to someone would you be able to do it easily? That can be a difficult question if you’ve never stopped to consider that organization culture influence what makes your company function on a daily basis. You might be so involved in the culture that you really can’t see it. Here are 7 ways that a organization leader can tell others about your organization culture.

1.  Who is most important in the organization? Tell people if the leaders, managers or employees are considered the most important people in the company. This lets them know the type of activities and recognition people get involved with in the company as well as where most of the resources will be allocated.   

2. Do you ever see the managers? Relate how accessible management is to workers on a daily basis and how formal or informal the interactions are between workers and management. This lets people know to sharpen their business etiquette in case they have a chance to meet the managers on a regular basis.   

3. What are the work expectations? Let people know if employees are expected to work after regular work hours to complete their work or if overtime work is frowned on. This lets people know if they can plan activities for after work hours or expect to put those extra hours in at the office.

4. How are people welcomed? Talk about how new people are brought into the organization. Are they provided with an orientation or left to fend for themselves? This will affect the retention rates of employees at many companies. Workers that experience a good orientation usually stay longer.  

5. What is the satisfaction factor? Talk about how satisfied the general workforce seems to be throughout all areas of the organization. Are people generally happy or disgruntled? People want to work where others are happy. A dissatisfied work staff can be a motivation buster.

6. Who do people like the most? Talk about the special people in the organization. It might be someone who is still there or a person who was the organizational “hero” from long ago.  This gives a good view of the type of characteristics and values that are considered to be important in the organization.

7. What type of activities do you have? Tell whether people are expected to get involved with company picnics or parties or if people barely know each other’s names or anything personal. Some personality types will have a difficult time in an environment that is not social or welcoming.

These 7 top tips give you quick talking points that help explain your organization culture to other people. By sharing this type of information, you can quickly convey what is expected in the organization and the regular norms and behaviors of company members.

The Focused Mind of the Innovative Organization Leader

Why is focusing on one project at time so hard to do? I am thoroughly convinced that business and organization professionals have some of the most highly creative minds around and highly creative minds just can’t help having ideas pop into their heads. Invited or not, you’re going to get wonderful exciting ideas that just won’t go away.

Ideas jump in your head as you walk down the street or drive to the store. That’s because the process of creativity happens when you see something mundane and combine that with something else. It can be combining two mundane things or something you do everything with a new twist.

That’s what business innovators do – they create new potential income generating ideas. But to get anything completed and to the target market you have to be focused. Focus on one idea and take it to fruition. That’s how to reach goals and be prosperous.

A major reason why so many small, independent service operations fail is because of a lack of completion in product and service development. You have to have something to offer clients. Jumping from one idea to the next leaves everything half done.

Remember your other ideas by filing them away in a safe place. That way they won’t distract you as you pursue your present course of action. Think of these ideas as something great whose time hasn’t come yet. As tough as it can be, learn to focus, set incremental steps to completion and finish what you start. Focus, focus, focus is the key to reaching goals.

The Truth about Organization Change
fabulous | March 3, 2010 | 8:23 am | Organization Change | No comments

The fact is that organizations must change.  Even when things seem to be going smoothly it’s necessary to always be in a state of flux.  The hard truth is that no organization that intends to survive and thrive in a modern world can live without being affected by everything going on around it.

Like any living organism, organizations must grow, shift, change, and adjust to their internal and external environments in order to maintain their position in the world. 

With that said, the problem is often not change itself but the manner in which the change is implemented that caused the most problem in organizations. I worked with a company whose decision-makers decided to hire a whole new group of managers to bring the organization into what they called “twenty-first century thinking” in the industry.  While there was nothing wrong with the basic idea of wanting to upgrade the organization, the manner in which it was done caused major problems. 

First of all, the change was unceremoniously announced as an unquestionable fact to all organization members.  No opinions were sought from the long time loyal workers and no alternative methods of implementing changes were discussed. Massive changes in the structure and design of the organization took place very rapidly.  Employees that couldn’t handle the change were invited to consider other employment options. 

The abrupt move by the leadership left members of the organization totally shaken. An eruption of emotions ranged from shock and dismay to out right resistance.  Some employees demonstrated that resistance by sending open letters of their horror at the changes throughout the company by email. Small groups gathered off premises to discuss what could be done to get rid of the new leaders who knew nothing about the old ways of the company.

Sides were chosen.  Splits occurred between those who decided to be open minded and accept the change and those that didn’t. The ones accepting change were labeled as traitors and those who resisted were targeted by the leadership for “realignment” in the organization or dismissal. 

The hard truth of the matter was seen over a three year period as the changes started to take hold.  Years later, the leadership had their 21st Century organization but it was a shell of the vibrant organization that was present before the enforced change took place. 

The inevitability of change doesn’t have to result in destruction.  Instead, leaders who remember that change affects people and people are the greatest asset of any organization are leaders who will make changes happen successfully. The fact is that organizations must change.  The truth is that change doesn’t always have to hurt.

Change Your Website to a Marketing Tool
fabulous | January 24, 2010 | 3:09 am | Marketing Changes, Organization Change | 1 Comment

Internet based business sites are growing in popularity with more organizations from around the world. They are using the Internet to promote what’s going on in their operations and to respond to the needs of more consumers. 

Being effective on the Internet means developing a website that works to bring in the business you need to succeed. Here are 7 top tips to help organizations design a website that works to attract the clients and business needed for success in any business. 

1. Use your website to let people see who you are.

When you say you are a professional, people want to see you and determine if you project a professional image. That means carefully selecting the photo you put on your website so you will look like the professional you say you are.  

2. Have a simple layout that is easy for the web visitor to navigate.

This doesn’t mean you have to hire an expensive website designer unless you really want to. It’s possible that you could create a basic website in house, particularly if the site is simple and used to generate leads for other types of products or services.  Look for a basic template to use that attracts attention without taking away from the content on the page.  

3. Let your website be attractive to your target audience. 

If you are in a serious profession, don’t use a cartoon or comic look but instead opt for the professional look even using professional settings or people in the graphics. Of course, use the cartoons or other images if that fits your audience.  

4. Consider the age and generation of your target group. 

If you focus on an older audience and even senior citizens, you should avoid using flashing icons and a lot of clip art that will make the site look busy and overwhelming. If you have a young audience this might work just fine. For the Boomer professional audience, consider either a well-suited business professional or keep the design casual if it works for your business.  

5. Use search engine optimization (SEO) techniques.

SEO techniques are essentail in your web writing and web content. This will let your web visitor immediately know that he has reached the correct site. SEO means using the right keywords and those are the words your site visitor will look for when they land on your home page. Using these techniques lets people find you so they can buy from you. Keep your content fresh and updated. Research the keywords that work best for your content and webpage headings and use them  

6. Make sure the pages load quickly.

Some web research says you have 4 to 7 seconds to get the attention of your web visitor. That means if the person has to wait a long time for you site to load, she might click away. Use small optimized photos to show your products that don’t take a long time to load.  

7. Keep your site focused on the obvious topic of the site. 

Visitors will get confused on a site that splits its focus between several unique products. If you are selling coaching, resist the urge to also sell crafts and jewelry. Maintaining a tight focus at first will help you build a customer base. Besides, the customers interested in coaching may not be the same customer that would buy jewelry online. If you want to sell another product, place each on a separate webpage or start another website for it.  

Creating an effective website is important for success for an organization. After doing all of these steps, be sure to keep the navigation easy so visitors can find their way around your site. The Internet and websites in particular are intimidating to some people so keep you site basic. Opt for a simple point and click method of navigation instead of using fancy graphics that are not obviously links and navigation menu items. Test new links before going live in case they don’t work. If your site looks complicated, many customers will simple click away. 

Use these 7 top tips will help you design a website for your organization that  works.