Business Leaders Should Write a Memoir

 

When you know how to find the stories of your life to write about, you will be amazed at how much you have to share through a memoir.  What you’ll be doing is simply writing what you know better than anyone else.  Of course, you can keep your business memories to yourself or only share them with a personally selected limited group of people.  But what about the hundreds or even thousands of people that would benefit from know more about how you ran your business or the great ideas you learned along the way?

People love a great story. There’s nothing more exciting than a story about how a person achieved a goal or solved a life problem. Be assured, you have more memories in your business life to write about than you can imagine.

 

  • No one can have your story.  You are a unique person with unique experiences in life. Your business story can only be told by you.
  • Your memoirs provide the benefit of letting you record the meaning and purpose of your business life in writing.
  • You have a right to record your business memories and to let others have the benefit of learning from your business experiences. 

Writing memoirs helps you recall the accomplishments or your life. They also let you review the hard life lessons that have built character along the way. Sharing the events of your life lets others learn from your experiences.

When you write your life with words, you look at your emotions, feeling, decisions, and choices. You understand the road you walked and the path you followed.

Your stories can be a way to honor those who influenced your life along the way. You can see the themes of your life and come to understand how you have made a difference in your world and to the world at large. 

 

When you fail to start writing your memoirs you are taking your life for granted. The best legacy you can pass along to those you care about are the stories you’ve gained throughout your work life. Start today by writing about your business, your challenges and accomplishments.  Tell what you did to achieve your goals. The ideas are endless but the writing doesn’t have to be. It just has to start.

Blog Your Way to Success

Bloggers are using the best marketing concept possible. No question about it, blogs are great for business, both for online business and offline busienss.  Blogging lets you connect with your target market and promote your products quickly and easily.

Blogging is so easy that some people only use a blog and never a website online. You can even start a blog for free with Blogger.com, a free, easy to use blogging service offered by Google.  Using this service can be a great way to market your business.

It only takes three steps to start a blog on blogger. Go to the site, follow the directions and start blogging before the day is over.

What do you write on your blog?

Writing on a blog is called posting. Create posts that explain the features and benefits of your product in a subtle way.  For instance, if you have an information product on raising puppies, you can create posts that give a bit of helpful information.  At the end of the post you can add “for more information” and then provide a link to a page with more extended information.

If you have a physical product, you can create similar posts, giving people reasons to buy your product.  If you happen to sell ipods for instance, create an informative post about the benefits of downing information talks on your ipod. You can add pictures of your product to your post and include a link to the page where your readers can buy the ipods from you

A blogs is a great online communication tool.  It is so easy to post a comment that you will soon find it to be a bit addictive.  You are published immediately when you save your posts.  Keep your readers updated on changes to your website, provide information on new products you’re introducing, and receive feedback on the types of products your customers wish you would develop.

A way to get your target market involved with your blog and to established yourself as an expert is to establish a “question of the week” feature to your blog.  Simply have your readers send in their questions, and then, one day each week, choose one of the questions to answer.  Your readers will look forward to this interactivity and will take note to visit each week to see if their question was chosen.

You can also use Blogger to increase the size of your mailing list by adding a sign up form to your newsletter or other autoresponder list.  Once people are subscribed to your newsletter, you can continue to market to them.

Adding links back to your website on your blog will also help your website gain search engine traffic.  The search engines crawl the Internet, and when a blog site has a lot of links coming into it, the search engines take notice.  This can help your website rise in the results pages when someone performs a search using one of the keywords on your page.

As you get more familiar with blogging, you can add an RSS feed to your blog, which will notify your readers that you have created a new post.  This will keep your readers coming back regularly, and further help your marketing efforts.

Take these easy tips and start blogging immediately. It’s the way to get a presence online without having to know HTML or other intricate website concepts.

Business Plan- Why You Need to Write One

If you have a business and want it to succeed, you need to have a business plan.  It’s as simple as that. A business plan is a document that outlines your business goals and the plan for achieving them. Even if you are working from the kitchen table, you still need a business plan.  A business plan can help you do the following: 

  • Define your business and set goals
  • Create a plan of action
  • Develop your brand
  • Organize your marketing efforts
  • Keep you focused on your business 

When it comes to developing your business, writing out your business plan will help you sort out your ideas and make it easier to identify which ones make the most sense. This will be a great thing when you start coming up with so many business ideas that you get overwhelmed. Your business plan will keep you on track.   

Your business can’t do everything for everyone. Without a business plan you might forget that point. Writing your business plan will let you narrow down which products and services you are going to offer, as well as help you decide which target market to offer them to. 

For example, if you are a professional events planner, you can choose to target market your business to other local businesses and offer to help them organize and put on events to market their businesses.You can market yourself to local residential busiensses and families to help them organize all types of events.. 

You can also market your business online and create online seminars or teleconferences or information products and people can learn from you long distance. Once you have determined who your target market is and how your business is going to help them, you will need to write out your goals and determine your plan of action in achieving them.  

Your business brand will help you achieve recognition among your target market and set you apart from the competition.  Some people can really struggle with determining their brand, and unfortunately, never create one.  Having a business plan will help you create a “big picture” idea of your business.  When you see the big picture, you can determine how you want your customers to see you. 

As you know, there are many different ways to market your business.  Another benefit to having a business plan and being able to see the “big picture” is being able to organize your marketing efforts. 

Your business plan will help you decide how you want to promote your business.  Some examples include marketing to local customers or taking your business global and marketing online.  

Finally, your business plan can keep you focused on your business and your goals.  If someone approaches you about a joint venture project or if you have an idea for a solo project, you can look at your business plan and see if that is something that would enhance your business. By now, it should be pretty obvious that writing a business plan is worth the effort.