Archives for March 2015

Business Leaders Should Write a Memoir

 

When you know how to find the stories of your life to write about, you will be amazed at how much you have to share through a memoir.  What you’ll be doing is simply writing what you know better than anyone else.  Of course, you can keep your business memories to yourself or only share them with a personally selected limited group of people.  But what about the hundreds or even thousands of people that would benefit from know more about how you ran your business or the great ideas you learned along the way?

People love a great story. There’s nothing more exciting than a story about how a person achieved a goal or solved a life problem. Be assured, you have more memories in your business life to write about than you can imagine.

 

  • No one can have your story.  You are a unique person with unique experiences in life. Your business story can only be told by you.
  • Your memoirs provide the benefit of letting you record the meaning and purpose of your business life in writing.
  • You have a right to record your business memories and to let others have the benefit of learning from your business experiences. 

Writing memoirs helps you recall the accomplishments or your life. They also let you review the hard life lessons that have built character along the way. Sharing the events of your life lets others learn from your experiences.

When you write your life with words, you look at your emotions, feeling, decisions, and choices. You understand the road you walked and the path you followed.

Your stories can be a way to honor those who influenced your life along the way. You can see the themes of your life and come to understand how you have made a difference in your world and to the world at large. 

 

When you fail to start writing your memoirs you are taking your life for granted. The best legacy you can pass along to those you care about are the stories you’ve gained throughout your work life. Start today by writing about your business, your challenges and accomplishments.  Tell what you did to achieve your goals. The ideas are endless but the writing doesn’t have to be. It just has to start.

Blog Your Way to Success

Bloggers are using the best marketing concept possible. No question about it, blogs are great for business, both for online business and offline busienss.  Blogging lets you connect with your target market and promote your products quickly and easily.

Blogging is so easy that some people only use a blog and never a website online. You can even start a blog for free with Blogger.com, a free, easy to use blogging service offered by Google.  Using this service can be a great way to market your business.

It only takes three steps to start a blog on blogger. Go to the site, follow the directions and start blogging before the day is over.

What do you write on your blog?

Writing on a blog is called posting. Create posts that explain the features and benefits of your product in a subtle way.  For instance, if you have an information product on raising puppies, you can create posts that give a bit of helpful information.  At the end of the post you can add “for more information” and then provide a link to a page with more extended information.

If you have a physical product, you can create similar posts, giving people reasons to buy your product.  If you happen to sell ipods for instance, create an informative post about the benefits of downing information talks on your ipod. You can add pictures of your product to your post and include a link to the page where your readers can buy the ipods from you

A blogs is a great online communication tool.  It is so easy to post a comment that you will soon find it to be a bit addictive.  You are published immediately when you save your posts.  Keep your readers updated on changes to your website, provide information on new products you’re introducing, and receive feedback on the types of products your customers wish you would develop.

A way to get your target market involved with your blog and to established yourself as an expert is to establish a “question of the week” feature to your blog.  Simply have your readers send in their questions, and then, one day each week, choose one of the questions to answer.  Your readers will look forward to this interactivity and will take note to visit each week to see if their question was chosen.

You can also use Blogger to increase the size of your mailing list by adding a sign up form to your newsletter or other autoresponder list.  Once people are subscribed to your newsletter, you can continue to market to them.

Adding links back to your website on your blog will also help your website gain search engine traffic.  The search engines crawl the Internet, and when a blog site has a lot of links coming into it, the search engines take notice.  This can help your website rise in the results pages when someone performs a search using one of the keywords on your page.

As you get more familiar with blogging, you can add an RSS feed to your blog, which will notify your readers that you have created a new post.  This will keep your readers coming back regularly, and further help your marketing efforts.

Take these easy tips and start blogging immediately. It’s the way to get a presence online without having to know HTML or other intricate website concepts.

Business Plan- Why You Need to Write One

If you have a business and want it to succeed, you need to have a business plan.  It’s as simple as that. A business plan is a document that outlines your business goals and the plan for achieving them. Even if you are working from the kitchen table, you still need a business plan.  A business plan can help you do the following: 

  • Define your business and set goals
  • Create a plan of action
  • Develop your brand
  • Organize your marketing efforts
  • Keep you focused on your business 

When it comes to developing your business, writing out your business plan will help you sort out your ideas and make it easier to identify which ones make the most sense. This will be a great thing when you start coming up with so many business ideas that you get overwhelmed. Your business plan will keep you on track.   

Your business can’t do everything for everyone. Without a business plan you might forget that point. Writing your business plan will let you narrow down which products and services you are going to offer, as well as help you decide which target market to offer them to. 

For example, if you are a professional events planner, you can choose to target market your business to other local businesses and offer to help them organize and put on events to market their businesses.You can market yourself to local residential busiensses and families to help them organize all types of events.. 

You can also market your business online and create online seminars or teleconferences or information products and people can learn from you long distance. Once you have determined who your target market is and how your business is going to help them, you will need to write out your goals and determine your plan of action in achieving them.  

Your business brand will help you achieve recognition among your target market and set you apart from the competition.  Some people can really struggle with determining their brand, and unfortunately, never create one.  Having a business plan will help you create a “big picture” idea of your business.  When you see the big picture, you can determine how you want your customers to see you. 

As you know, there are many different ways to market your business.  Another benefit to having a business plan and being able to see the “big picture” is being able to organize your marketing efforts. 

Your business plan will help you decide how you want to promote your business.  Some examples include marketing to local customers or taking your business global and marketing online.  

Finally, your business plan can keep you focused on your business and your goals.  If someone approaches you about a joint venture project or if you have an idea for a solo project, you can look at your business plan and see if that is something that would enhance your business. By now, it should be pretty obvious that writing a business plan is worth the effort.

Out with the Old!

Do you hang onto writing pieces that no longer have a use in your life? When writing on paper, it’s fairly easy to throw out what doesn’t work. But online it’s a different matter. It is easy to hit the save button and put half finished writings with no direction into a file designed specifically for unfinished work. Hundreds or even thousands of words could be sitting in your online files, clogging your writing files, and clogging your mind. You tend to focus on old titles you feel you “should” finish instead of getting to the fresh ideas that want to come out.

Guess what!

It’s alright to erase or delete stuff that is just not working. It’s alright to get focused on your writing and to start over.

Today could be the time to go through your files of unfinished projects and delete those that just don’t work. Delete

*The ones that will never get finished.
*The ones that make you angry for starting them because you don’t like the direction they’re taking you in.
*The writing that gives you excuses not to get finished with your real projects

If you’re not sure if you want the writing or not, make a printed copy and put it in your writing folder, binder or where ever you keep your printed copies. Download it to a CD for “works in progress” and file the disc away. If the writings want to be reborn later to fit into a piece that is working, or you fall in love with the topic again, you will have the pieces. If not, you can discard them all over again later.

After clearing some files, put your timer on and get ready to write for 20 minutes.

“If you had $50,000 to go off and write about anything, what would be the topic and where would you go to write about it?”

Tell us about it in the comments.

Business License: The In’s and Out’s of Getting One

Apply for Your Business License

Applying for a business license is something you should do as soon after you decide to start your business as possible.  There are different requirements for getting a business license at the federal, state/city and county levels.  Each location is different in those requirements and there are even some locations that may not require you to have a business license, but you need to determine what your business requires by following and completing the steps below. 

Find loads of information on starting your business, including applying for a business license by visiting the Small Business Administration (http://www.sba.gov).   

There you will find links to help you determine, what if any licensing requirements there are for your business.  You’ll be able to determine what type of license your business requires based on the type of business you own.  Just a few of the common licenses include: 

Basic Business License

This is a basic business license that says you are allowed by law to do business in your locality.  Some places require it, others don’t so be sure to check with your local and state taxing authorities to determine your individual case. 

Occupational & Professional License

There are certain professions that require you to carry a special license in order to conduct business.  Some of these businesses include:  

  • Accountants
  • Doctors
  • Barbers
  • Security
  • Professionals
  • Real Estate Agents 
  • Licensing Based On the Type of Products You Sell 

Tax Registration

One of the biggest reasons a business license is required is for tax purposes.  The type of business you run, along with other factors, will determine your tax rates at the state and federal level.  It will also help to determine certain taxes, such as sales tax, etc. that you may be exempt from paying. 

Trade or Doing Business As (DBA) Name

Many states require a special license if you are a sole proprietor doing business under a name other than your name. 

Employer Registration

If you have, or plan to in have in the future, employees this is definitely a must to check into.  You can find more information about what all is required of you as an employer by checking with your states Department of Revenue or Labor. 

A business license is something that, if you’re required to have one, you should acquire as soon as possible.  Some states can and will penalize business owners who operate a business without the proper license, so don’t delay in finding out what your business needs.  Many states have business workshops to help make certain owners have everything they need in place.  Check your state or http://www.sba.gov to find one near you.

Morning Irritations

Every night I want to get things organized so I can get right to writing in the morning. I’m irritated this morning because I can’t find a pen. Does that ever happen to you? Here you are a writer and can’t find your primary tool? What a time waster.

Right on my desk, I have a black, mesh pen holder that I really like. I try to keep it filled with pens but it’s so convenient that I tend to grab a pen, carry it with me, and inevitably, end up with an empty holder. Periodically I have to go through the house, gather my pens and put them back in. So this morning is a gathering morning and I’m irritated because I want to get to my writing. Tonight, I will be sure the pen holder has pens in it so tomorrow morning I can get right to the work.

Do you have something that really irritates you in the morning related to your writing? Write about what you can do to control that.

Start Writing

Writers write is a saying most writers recognize. “Doing” writing is the part that takes discipline. Writers need to write everyday in order to hone their craft. Daily writing also helps to crack through writers block.

You don’t have to have writer’s block. You WILL have writer’s block if you don’t write everyday. This is the coaching blog for creative baby boomers who write. It is for those of you that follow my creativity coaching.

What You’ll Find Here
You will find writing prompts, exercises, and my responses to my daily writings. Follow my thoughts as creativity coach as I blog my writing experiences. I am commited to writing daily. Write along with me in your own forum and create your legacy in words.