Archives for March 2012

Business Leaders Have Stories to Tell

You might take the experiences of your business life for granted and not recognize the value of what you’ve been through.But here are seven reasons why it is important that business leaders take time to share their stories in writing or other ways.

Reason 1: You are a Part of History

Business leaders become a part of history by influencing their own part of society and the economy. You have lived through your own dynamic era in history and have a unique perspective on how the economy affects businesses in general and how society has changed for the business world over time. History is a story told from the perspective of a writer. Pick an event in your business history and write about your perspective on the event.

Reason 2: Business Leaders are a Demographic Group

You have a lot of colleagues who could relate to your story. Business leaders have a worldview that comes from getting up everyday thinking about how to influence the life of customers either directly or indirectly. You influence the world through the use of technology and belong to a group that takes risks others don’t. Write about what has inspired you to keep going everyday.

Reason 3: A Unique Cultural Understanding

Business leaders come in all demographic categories, and ethnic and cultural groups. If you are a Baby Boomer, you belong to the most diverse age category alive. Being a part of this rich diversity means having unique insights on cultural and ethnic history, traditions, and events. Boomers lived through the dynamics of changing the national policies towards segregation and integration. People were learning to live together for the first time during your lifetime. What was it like to be the first woman, person of your ethnicity or cultural group in your business or company? How was it for you to encounter a person of a different background for the first time?

Reason 4: Business Leaders Grow Wiser Instead of Older

Business leaders do age, but aging brings about wisdom. Many events you have encountered are experiences others would benefit by knowing. How did you get through the latest economic downturn?What did you do to change your business when the going got rough? You have more wisdom than you probably even realize and until you put it in writing others won’t realize it either.

Reason 5: You Live Life-Long Learning

To grow a successful business you have to continue to learn. The idea of life-long learning probably never crossed your mind because learning is just something you do on a regular basis. List lessons you have learned by operating a business over the years. Talk about the lessons of raising a family while growing a company. Tell how you got through conflicts in the marketplace. Talk about starting the company with little to no money. People need the insights of leaders who have made a difference in the world. You are in that category.

Reason 6: Your Stories Are Unsurpassed

There’s nothing like a good story to catch the attention of others; and business leaders have a lot of stories to tell. Your stories are the legacy you have to share and leave with the world. Record a documentary of your business from start to finish.The breadth of your experiences gives you unlimited amounts of materials to choose from in order to write stories of how your business functioned over the years, what people did in the workplace, and interactions you encountered over time. .

Reason 7: You Created What Others Only Imagine

Thousands of people each day are studying concepts of organizational behavior and change management. Many want to know how to work with teams. With your personal experiences these are topics you can write about with ease and give the practical side of the story. It’s necessary to know the theory but hearing how to live out the steps is equally or even more valuable. You have created ideas that others only imagine. Tell that story and inspire the creativity of others.

Writing business memoirs will never grow old. You could start today thinking of your business history and end up with a list of wonderful remembrances that help business owners stay inspired.

Keyword Selection Process: A Critical Skill for Online Success

Learn to Select Keywords

Keyword selection is a critical skill for successful website business. Choosing the right keywords for your website is important for a few reasons, but the main one is traffic.  Without the right keyword selection, visitors may never find your site even if it has the exact information they are looking for.  Keywords play a part in the way your site is ranked on search engines so you’ll want to make sure you are using the right keywords to get those rankings up and bring those visitors in. 

Here are a few tips to consider when trying to select the right keywords for your website. 

1.  Using a tool such as will help you to determine what keywords people are actually searching for, how stiff your competition might be for certain keyword phrases and can even reveal hidden gems that you may not have thought about originally. ( 

2.  Just because a term is searched frequently doesn’t mean you should always focus on that keyword.  If you have lots of competition for a really hot keyword phrase, the likelihood of you making it to the top of the ranks in the search engines drops dramatically.  Think about who your competing with and possibly search for a better, less searched phrase to help target in on your market even better. 

3. Include variations of your keyword phrases in more than one way on your site. Don’t overdo it by stuffing your site with keywords.  People want quality content and if you have an article on your site that has your keyword phrase in it every other sentence they won’t stick around and what good is traffic if it leaves and never comes back? 

These are just some basic tips to help you get started on the right foot in keyword selection.  Learn to select the right keywords for your sites and see the amount of visitors to your website increase.

Job Hunters Need a Resume

Many job hunters mistakenly believe that the job interview is the most important component of finding a new job. But that’s not true. What’s really important is a great resume that enables you to get a job interview in the first place. It’s important that you not only submit a job application, but that you also attach a resume as well.

If a resume is so important, what is it that many job hunters don’t submit one with their application? One of the many reasons for this is because resumes, especially ones that are considered “perfect,” can occasionally be difficult to write. 

You have a number of different options when it come to writing a resume.  According to information in the Job Hunter’s Manual ( choosing an option for getting a resume created doesn’t have to be a big deal.

The main thing is find a reume format that works to highlight your skills and experiences.  Write the resume according to a standard format, make sure it is clean, neat and without errors. Then send it in to that employer. No matter which option you choose to write your resume, you should find that having a resume will increase your chances of finding a new job.

Resume Writing Tips

When it comes to finding a new job or changing careers, it is important that you have an effective resume. Writing a resume can be complicated and a bit nerve-wracking if you’re doing it for the first time. Having tips on how to write a resume will help to make it a lot easier.Find a sample: To get started writing a new resume or updating an old one, do a web search for Career Websites and look for sample resumes. You could find a free resume template online free resume templates online to use as a guide. Here’s a site to try for a free sample resume

Computer Template: Did you know that many computer programs, such as Microsoft Word and Microsoft Works, have free resume templates available with them?  If you are using one of these programs or other similar ones, look for the program’s resume templates to see available formats and options. You might have ten or more free resume templates that come in a number of different styles already installed in your computer. 

Freelance Assistance: Look for professional assistance in writing your resume by doing a standard Internet search with phrases such as “resume writer,” or “professional resume writer.”  Expect to pay reasonable fees to use the services of a professional resume writer.  Fees vary according to expertise of the writer and the specifics of the resume you need.

How to Write a Business Plan that Works for YOU Teleclass

How To Write a Business Plan That Works for YOU

The Ultimate Business Plan Teleclass starts on November 27 and runs for four weeks.  Class is at 6:00 p.m. PST. m This will be the only Business Plan building class I’ll teach until next year.

If you don’t have your business plan written,  join this class and start the New Year off right. How to write a business plan is the top online keyword term for small business owners.  Writing a business plan for a small business is something every business person must do in order to assure their business success.

You need to write a business plan if:

1. You intend to succeed in your small business for more than one year

2. You want or need any of the following

  • Small business loan
  • Small business grant
  • Small business opportunity support
  • Small business idea generation
  • Small business finance
  • Government small business grant

3. You desire to have a professional document to use as a success roadmap for your small business.

4. You want to be a professional in your field and known as a serious player in the small business world.

You could continue to take a “chance on your success” by continuing to just think about writing your plan and never get it finished. You could continue to try to find generic, free business plan templates online that you use to fill in the  blanks. You could scratch out a business plan outline and hope that takes you through the steps you need to get what you want.

Or, you can make an investment in your small business future and write your business plan in four weeks.

How to Write a Business Plan is the ultimate business plan course for small business owners and entrepreneurs. If you have a home based business, internet based business, or offline business, you need to understand how to write a business plan.

This course uses a free sample business plan that I created as a method that has proved successful in writing business plans for small business owners and entrepreneurs.

In this four-week telecourse, you will learn how to complete each step of a business plan. You will know how to write and finish a business plan that will serve as a working document for your business.

To get a detailed outline of what you’ll learn in the class go to the registration page on my home site Sign-up to get your business plan finished before the end fo the year.

This is good even if you’ve been in businss for a while and never got your Business Plan completed.

Press Release Services

It’s almost time to start ordering your press release services. I’m gearing up to make a special offer on these writing services.  Writing and submitting a press release is still a great way to get information in front of thousands of people in possibly, a very short time. Writing a press release isn’t difficult as long as you know what to focus on in the release.  One of the main things to remember is that a press release is for the media.

Write your release to get the attention of a business news person and you could start getting calls for interviews before you know it. Most people write a press release to impress the end user, rather like a regular sales pletter. But that’s not what you want to do.

Impress the press.

Then you get a chance to get your press release in front of your target group. I’ll help you with all of that and throw in some submission help along the way. Stay turned for more information on that service.